Working in Partnership with the Private Sector

EL SHAMS

is a four-year agribusiness project

 

EL SHAMS empowers smallholder horticultural growers with knowledge and skills to compete in Egypt's growing high-end domestic and export markets.

EL SHAMS  improves the capacity of smallholder farmers to  identify and respond to high-value horticultural marketing opportunities, and to increase the quality and expand the quantity of horticultural produce.

EL SHAMS builds the organizational, marketing and technical capabilities of smallholders Farmer NGOs and Associations in each governorate. They are trained on how to become viable, self-sustainable, member-driven organizations.

 

Project Activities

 

The project links small-land holding farmers and

 their Farmer Associations to market-oriented

private sector agribusinesses,

larger regional trade associations, and

to traders, exporters and investors.

 

     This helps produce a sizeable and sustainable

increase in high-value horticultural exports,

domestic sales, local  income and

agricultural and non-farm jobs.
 

 

Project Methodology

 

 

Participatory, farmer-to-farmer approaches are used to:

  • build the organizational capacity,

  • business skills,

  • technical know-how

  • market intelligence

 

 

 

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